Here’s the difference between Adverity.com and Snowplow. The comparison is based on pricing, deployment, business model, and other important factors.
Adverity offers a web-based marketing intelligence and analytics platform that integrates data from multiple sources into one single application for marketers to generate insights and identify correlations. It integrates ad server data, email data, e-commerce data, retail data, social data, complex excel sheets and data from any other data source.
Snowplow is a provider of digital analytics for multiple platforms. It identifies users and tracks the way they engage with websites, applications, or IoT. It stores user's behavioral data in a scalable event data warehouse which can be plugged in with any analysis tool to crunch that data including big data toolsets, traditional BI tools, statistical and graphical tools. It enables to join web analytics and other snowplow event data with third-party data sources such as marketing data sets, customer data sets. The clients of the company include weebly, THE ICONIC, Unsplash, etc.
Overview | ||
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Categories | Augmented Analytics, Business Intelligence (BI) | Event Tracking |
Stage | Mid Stage | Late Stage |
Target Segment | Enterprise, Mid size | Mid size, Enterprise |
Deployment | SaaSOn Prem | Open source |
Business Model | Commercial | Open Source |
Pricing | Contact Sales, Free trial | Freemium |
Location | US | London, England |
Companies using it | ||
Contact info |