Compare - BrightFunnel by terminus VS mparticle

Here’s the difference between BrightFunnel by terminus and mparticle. The comparison is based on pricing, deployment, business model, and other important factors.

About BrightFunnel by terminus

Terminus was founded in 2014 out of a need to give B2B marketing and sales teams a better way to go to market. The premise was simple: since only 1% of inbound leads became customers, we set out to build a solution to help marketers find their next best customer and give them everything they needed to create a conversation with them. Since then, we've been working non-stop to build the best possible go-to-market platform for revenue teams, all while continuing to provide stellar customer service and GTM thought leadership.

About mparticle

mParticle is a cloud-based platform that aims to put app & mobile web owners in control of their data assets. mParticle’s solution provides mobile app owners a framework to better solve for data ownership, activation, and attribution. Aims to simplify the integration complexities of the mobile ecosystem. Provides real-time user segmentation & activation through data capturing via SDK and helps in constructing audience segment from any combination of event, user and device-level data. 

Comparison Table

Overview
CategoriesCustomer Data Platform(CDP)Customer Data Platform(CDP)
StageMid StageLate Stage
Target SegmentMid size, EnterpriseEnterprise, Mid size
DeploymentSaaSSaaS
Business ModelCommercialCommercial
PricingContact SalesContact Sales
LocationAtlanta, Georgia New York, US
Companies using it
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