HeadsUp helps sales and revenue teams understand how customers use their products. HeadsUp pushes product analytics from Segment to Salesforce, surfacing usage metrics so you can proactively identify churn risk and upsell opportunities. HeadsUp requires no engineering, code, or SQL. Connect Segment and Salesforce to get metrics flowing in minutes!

HeadsUp is a Product-led sales tool that identifies your best leads and tells you when and how to approach them.

Snowflake delivers the Data Cloud — a global network where thousands of organizations mobilize data with near-unlimited scale, concurrency, and performance. Inside the Data Cloud, organizations unite their siloed data, easily discover and securely share governed data, and execute diverse analytic workloads. Wherever data or users live, Snowflake delivers a single and seamless experience across multiple public clouds. Snowflake’s platform is the engine that powers and provides access to the Data Cloud, creating a solution for data warehousing, data lakes, data engineering, data science, data application development, and data sharing.

Snowflake is the only data platform built for the cloud for all your data and all your users. Mobilize your data to advance your business.

Instacart is an American company that operates a grocery delivery and pick-up service in the United States and Canada. The company offers its services via a website and mobile app. The service allows customers to order groceries from participating retailers with the shopping being done by a personal shopper.

Deliveroo is a British online food delivery company founded by Will Shu and Greg Orlowski in 2013 in London, England.

Electric is reinventing how businesses manage their IT. Providing real-time IT support to 30,000 users and centralized IT management to over 400 customers, Electric offers companies a 50% reduction in IT spend and standardized security across devices, apps, and networks, whether you're on-site or remote.

Facebook is a website which allows users, who sign-up for free profiles, to connect with friends, work colleagues or people they don't know, online. 

Swiggy is India's largest online food ordering and delivery platform, founded in July 2014. Swiggy is based in Bangalore, India, and as of March 2019, was operating in 100 Indian cities. In early 2019, Swiggy expanded into general product deliveries under the name Swiggy Stores

Slack is a proprietary business communication platform developed by American software company Slack Technologies and owned by Salesforce from 2021. Slack offers many IRC-style features, including persistent chat rooms organized by topic, private groups, and direct messaging. 

Ritual is a direct-to-consumer health brand that believes it’s crucial to know not just what you’re putting into your body, but why you need it in the first place. They are transparent about their ingredients, where they're sourced from, and have spent years conducting extensive research behind each of the premium nutrient forms they use. Our products are simple, effective, and backed by science. Their mission is to empower people to feel their best by turning healthy habits into a ritual. The have built a team of curious skeptics, world-class scientists, unconventional artists, expert marketers, and analytical strategists that are on a mission to reinvent an entire industry. 

Netlify is a web development cloud for building, deploying and scaling modern web applications. By integrating the ecosystem of Javascript frameworks, developer tools, and APIs into powerful workflows, Netlify makes it simple for teams of any size to build all their web projects, from e-commerce storefronts to documentation sites to highly-dynamic SaaS applications.

Renaissance is committed to providing educators with insights and resources to accelerate growth and help all students build a strong foundation for success. Renaissance solutions are used in over one-third of US schools and in more than 100 countries worldwide.

Rent the Runway is transforming the way modern women get dressed and disrupting the $2.4 trillion fashion industry by pioneering dynamic ownership and enabling women to rent, subscribe to and purchase secondhand clothing. By creating a new model of dynamic ownership rooted in sustainability, RTR has made apparel rental an indispensable utility while also powering women to feel their best every day.

Simply Business is a business insurance broker that offers tailored business insurance quotes to its clients.


Good Eggs is an online grocer and meal kit delivery service with a mission to reinvent the food system, for good.


Fetch Rewards is a discount App for grocery shopping. The platform offers a cashback and gift card earning app that rewards purchases. The users can snap pictures of the receipts or submit e-receipts using the receipt scanner and earn the gift cards and reward points. The users can redeem the rewards on popular stores, including Target, Amazon, Walmart, and more. The company offers mobile applications for Android and iOS platforms

Updater makes moving easier for the 17 million American households that relocate every year. With Updater, users seamlessly forward mail, connect TV and internet, compare and book moving companies, transfer utilities, update accounts and records, and much more. Updater’s real estate products save their clients hours with a branded and personalized Updater moving experience.


Built for collaboration and created with modern teams in mind, Pitch is changing how presentations are crafted and knowledge is shared. With a focus on real-time communication, smart workflows, and customizable templates, Pitch makes it easy for teams to work together to develop beautiful presentations.

Dialogue provides a cloud-based telemedicine platform for employees and patients to manage their mental health conditions. The company offers an online platform that helps the patients and employees to virtually consult with their nurses and practitioners via video conferencing tools. The platform also helps in giving e-prescriptions, referral management solutions, and more to the users

Maisonette was founded by two moms in 2017 with the goal of helping modern families raise the next generation. We are an expertly-curated baby and kids' marketplace featuring the best products from around the globe: stylish clothing, top toys and gear, and home décor – plus, trusted guidance and inspiration. They are a fast-growing venture-backed start-up with a unique positioning in the kid's market.

AXS has your ticket to live concerts, sports and entertainment. AXS.com connects fans with hot tickets to top live music concerts, sports, arts, family, circus events shows and festivals by top promoters like Golden-voice and AEG Live at top venues across the world like the O2, LA Live, Nokia Theatre, Staples Center and Sprint Center

Affordable car insurance that’s smarter, faster & puts your needs above all else, helping you make informed decisions every step of the way.


Pollen is an online event marketplace provider for local events. Enable users to view events such as travel, festivals, nightlife, and experiences. It offers features such as membership-based payment plans, member support, and ticketing platform collaboration.

Panasonic Corporation is multinational electronics corporation which provides a wide range of products across diverse industries ranging from consumer electronics to industrial devices. Panasonic provides customized solutions in automotive, avionics, consumer, healthcare, sports, entertainment and renewable energy spaces. Kazuhiro Tsuga is the Global CEO of Panasonic. In 2020, the company recorded annual revenues of $61.9 B and a net profit of $1.7 B.

DataRobot is the AI Cloud leader, delivering a unified platform for all users, all data types, and all environments to accelerate delivery of AI to production.

The Striim platform is an end-to-end streaming data integration and operational intelligence solution enabling continuous query/processing and streaming analytics. With Striim, you can get to know your data – and sort out what’s important – the instant it’s born. Striim specializes in integration from a wide variety of data sources – transaction/change data, events, log files, application and IoT sensor data – and real-time correlation across multiple streams.

Madison Reed is a beauty company revolutionizing the way women color their hair.


Postscript is a powerful, easy-to-use SMS platform for Shopify stores. Send campaigns, create automations, and drive new revenue with texts, gifs, and more.


Mattermost is the leading open source collaboration platform with a thriving community.

Lane is the world’s leading workplace experience platform. Founded in 2014 to transform and connect the workplace, our no-code enterprise software streamlines all aspects of day-to-day office life—from room bookings and access management, to communications and commerce, to events, data, and beyond. 

Cloud-based marketing platform for e-tailers


Online subscription-based platform offering organic fruits and vegetables

ChowNow powers branded online ordering systems for independent restaurants across the US — via restaurants’ own websites, on Facebook and Google pages, through ChowNow-created apps, and via ChowNow’s website — while also providing their restaurant partners key customer insights and marketing support. They do all of this for a reasonable monthly fee, without the predatory third-party commissions charged by their competitors. Using ChowNow allows diners to connect with the best independent restaurants in their communities to order takeout and in some cases delivery, in a way that’s sustainable and fair to restaurants.

GOAT is the global platform for the greatest products from the past, present and future. Since its founding in 2015, GOAT has become the leading and most trusted sneaker marketplace in the world, and has expanded to offer apparel and accessories from select emerging, contemporary and iconic brands. Through its unique positioning between the primary and resale markets, the company offers styles across various time periods on its digital platforms and in its retail locations, while delivering products to over 30 million members across 170 countries.

SpringWorks is a clinical-stage biopharmaceutical company applying a precision medicine approach to acquiring, developing and commercializing life-changing medicines for underserved patient populations suffering from devastating rare diseases and cancer.


NeuroFlow is a digital health company combining workflow automation, patient engagement solutions, and services, and applied AI to promote behavioral health integration in all care settings. NeuroFlow’s suite of services and HIPAA-compliant, cloud-based tools simplify remote patient monitoring, improve risk stratification, and facilitate collaborative care. With NeuroFlow, health care organizations can finally bridge the gap between mental and physical health in order to improve outcomes and reduce the cost of care.

Customer.io is an automated messaging platform for tech-savvy marketers who want more control and flexibility to craft and send data-driven emails, push notifications, and SMS messages.



Drizly is the world's largest alcohol marketplace and the best way to shop beer, wine, and spirits online. Their customers trust them to be part of their lives – their celebrations, parties, dinners, and quiet nights at home. They partner with the best retail stores in over 1200 cities across North America to serve up the best buying experience. Drizly offers a huge selection and competitive pricing with a side of personalized content.

Fig helps you through financial emergencies and builds credit towards a better future. Its mission is to bring affordable financial products to borrowers by aligning business models with customer financial health. They're building a bridge between bad and good credit.

Fullscript is a free online supplement dispensary & patient adherence tool - they support practitioners & the wellness of patients at the point of care and beyond. Switch between virtual dispensing, stocking supplements in-office, or writing one-to-many care to create a dispensing mix that fits your workflow. Fullscript helps you to automate refills and strengthen patient relationships from any device — or even within your EHR.

TULA Skincare is a clean & effective skincare brand offering innovative products powered by probiotic extracts and superfoods.

Winc is a modern winery with a direct connection to the consumer, building a portfolio of brands for the next generation



LOLA provides a subscription service intended to deliver feminine care essentials.

Workrise is the leading workforce management solution for skilled trades. Workrise makes it easier for skilled labourers to find work and for companies to find in-demand, trained workers.

Velir is a full-service Digital Agency that designs and develops enterprise web solutions for experience-driven websites.

Togo Group is building the leading technology platform for road-based travel and outdoor tourism. Through innovative products and services, Togo Group is empowering travellers who understand that the outdoors are meant to be explored, that roads are meant to be driven, and that your next adventure is right around the corner.

A business-to-business organization, more than 3.2 million customers rely on  Grainger for products in categories such as safety, material handling, and metalworking, along with services like inventory management and technical support.


Lucid is a visual collaboration suite that helps teams see and build the future. Virtual whiteboarding, intelligent diagramming, and cloud visualization come together to empower organizations to take plans from initial ideas all the way to successful delivery. Together, they are utilized in over 180 countries by millions of users. Ninety-six percent of the Fortune 500 use Lucidchart, and customers include Google, GE, NBC Universal and T-Mobile. Lucid’s partners include industry leaders such as Google, Atlassian, Amazon Web Services, Salesforce, and Microsoft. 

Saks Fifth Avenue first opened its doors in 1924, taking up a full city block on one of the world's most prestigious shopping streets. Since then, Saks has changed the luxury retail game and become an icon of style and innovation—from world-famous window displays and impactful in-store art exhibitions to unforgettable, curated designer collections and a seamless online shopping experience.

Medically Home's hospital-at-home program enables health systems to safely admit patients to their own homes rather than the hospital for acute and restorative care.

TripActions is the leading cloud-based T&E platform that combines industry-first technology with best-in-class travel agency service. Trusted by travel managers and finance teams alike at more than 5,000 companies globally, TripActions leverages real-time data to keep traveling employees safe, control costs, and save time.

Xometry offers an online marketplace that allows customers to access a network of machine shops and custom manufacturers.


Thrift Books was founded in July 2003. The two started their venture with a commitment to provide quality used books at the best prices

Rewiring a new mental healthcare system for access and affordability.



Turntide Technologies (formerly Software Motor Company) has developed the world’s most efficient and intelligent electric motor system. The revolutionary Smart Motor System is based on proven switched reluctance technology, now managed with advanced cloud software and connected to precise controls via IoT. Turntide’s vision is to eliminate the 25% of global electricity consumption that is wasted by legacy motors, thus accelerating the world’s transition from fossil fuels.

SmileDirectClub is an oral care company that exists to help more people realize the life-changing potential of their smiles.

Zocdoc is the tech company at the beginning of a better healthcare experience. Each month, millions of patients use Zocdoc to find in-network neighbourhood doctors, instantly book appointments online, see what other real patients have to say, get reminders for upcoming appointments and preventive check-ups, fill out their paperwork online, and more.

Jetty is the financial services platform on a mission to make renting a home more affordable and flexible. Jetty's integrated suite of products helps property managers increase lease conversions, improve resident retention, reduce bad debt, and boost NOI. For renters, Jetty decreases the financial burden of moving into a new home and offers greater flexibility with how and when to pay rent.

HubSpot develops cloud-based, inbound marketing software that allows businesses to transform the way that they market online.

Devoted Health is a new healthcare company serving seniors. Devoted Health mission is to dramatically improve the health and well-being of older Americans by caring for each and every person like they are family.

Typeform turns average forms & surveys into a powerful brand communication tool for your business. Create forms, surveys, quizzes (and so much more) to grow your audience, improve just about anything, and validate (or invalidate) your best ideas.

Rush Street Interactive Develop Market-Proven Online, Social, and Land-based Gaming Products Exclusively for Regulated Markets across the Americas.

Dutchie is a technology platform that powers dispensary operations, provides consumers with safe and easy access, and supports the wave of positive societal change that cannabis is bringing to the world.

LaunchDarkly isn’t just a leader in feature management — it’s the first scalable feature management platform. Feature management allows development teams to innovate faster by fundamentally transforming how software is delivered to customers.

X-Team has provided the world's leading brands with high-performing, on-demand teams of developers. X-team has build a world where developers can have access to an environment of growth and incredible opportunities regardless of where they live.


Outreach, the first and only Engagement and Intelligence platform, helps revenue teams bring intelligence to workflows, unlock full visibility across the entire revenue cycle, and commit their forecasts with confidence. 

SellerX buys and builds promising smaller businesses that sell via Amazon’s platform. Their goal is to optimize and grow the brands they acquire post-acquisition.

A nonprofit dedicated to improving student enrollment, persistence, completion and career readiness.



ProGlove develops innovative industrial wearables that enable manufacturing and logistics staff to work faster, safer, and easier.

CreditXpert creates advanced software solutions that turn mortgage loan officers from heroes into superheroes.

Gopuff is the go-to solution for immediate everyday needs. Gopuff delivers thousands of everyday essentials, such as cleaning and home products, over-the-counter medications, baby products, food, drinks and in some markets, alcohol and fresh prepared food, in just minutes from our local micro-fulfillment centers.

FIGS is a health care apparel company focusing on the design, technical fabrications, and comfort of scrubs for healthcare providers.

Atlan is a developer of tools for data collaboration. Atlan is a modern data collaboration workspace. By acting as a virtual hub for data assets ranging from tables and dashboards to models & code, Atlan enables teams to create a single source of truth for all their data assets, and collaborate across the modern data stack through deep integrations with tools like Slack, BI tools, data science tools and more.

Flowcode is an offline to online company, building direct connections for brands and consumers. By unifying data-driven design with the latest in QR technology, Flowcode enables contactless connection with speed, security and ease.

Convoy offers an app-based marketplace connecting truckers. The platform connects carriers and shippers for on-demand freight services. Its features include instant quotations and online booking, automated loading suggestions, bidding, online payments, viewing of shippers, and facility details on loads. The app is available on the Android & iOS platforms. Its clients include Unilever, P&G, and Waiakea, and more.

Affirm modern technology to bring significant disruptive innovation to the financial industry. They focus on improving the lives of consumers by delivering simple, honest and transparent financial products.


The end-to-end video engagement platform enabling organizations to create meetings and webinars at scale.

Flock Freight is a sustainability-focused technology company reinventing North America’s $2 trillion freight market from offices in Encinitas, California and Chicago, Illinois.


Airtasker is an online and mobile marketplace that connects people and businesses with local community members.

Maple is a virtual care platform that allows Canadians to see a doctor online within minutes — 24 hours a day, seven days a week. Patients can securely text, audio, or video chat with a Canadian-licensed doctor for diagnosis, treatment, and prescriptions. 

Gaia GPS helps people with the wildest adventures on Earth. World-class Everest guides, wildland firefighters, and record-breaking thru-hikers use Gaia GPS for work and play. Gaia GPS integrates the best topo maps, offline navigation tools, and planning features, seamlessly across phones, tablets, and gaiagps.com.

Montreal Analytics helps companies build top-tier analytics platforms using the latest tech available.

Dribbble.com is a social platform to discover and connect with designers and creative experts. It is an invitation-only platform for designers, developers, and other creative professionals, that allows users to post screenshots of their current projects to showcase their creativity and get hired. 

HealthJoy is a mobile application that maximizes the value of employers’ benefits packages, reclaims HR’s time so they can focus on strategy over administrative tasks, and helps employees achieve better healthcare outcomes. With a mission to guide members to affordable, high-quality healthcare, the company offers telemedicine, EAP, behavioral health, and 24/7 concierge support that removes the complexity of being healthy and well.

Chime was created with the mission to make financial peace of mind a reality for millions of Americans. We're one of the fastest-growing financial technology companies in the U.S., offering banking services that are helpful, easy, and free—because we want to profit with our members, not from them. Our model doesn’t rely on overdraft, monthly service, minimum balance, or other member fees—it just focuses on delivering member value.

Insight Partners is a leading global venture capital and private equity firm investing in high-growth technology and software ScaleUp companies that are driving transformative change in their industries. 

Secoda is a collaborative workspace for data teams that makes it easy to share metadata, queries, charts and documentation with any employee


Zapier is on a mission to make automation incredibly easy and accessible to everyone at work. With Zapier, you can integrate apps like Salesforce, Intuit, Google, and Dropbox, to move data between them automatically, so you can focus on your most important work.

PhotoBox is Europe's leading community for sharing, printing and personal publishing with over 30 million members.


Insight Partners is a leading global venture capital and private equity firm investing in high-growth technology and software ScaleUp companies that are driving transformative change in their industries. Founded in 1995, Insight Partners has invested in more than 400 companies worldwide and has raised through a series of funds more than $30 billion in capital commitments.

We’re a design tool that makes it possible to design anything and publish anywhere 💙

Heap’s mission is to power business decisions with truth. It empower companies to focus on what matters—discovering insights and taking action—not building pipelines or tagging. 

Wallbox is a global company, offering a complete portfolio of charging and energy management solutions for residential, semi-public, and public use in more than 80 countries.

Deepnote is a notebook that brings teams together to explore, analyze and present data from start to finish

Wellthy is a caregiving support service for families with complex, chronic, and ongoing care needs. It is transforming family care through personalized care support that you can control from an online dashboard.

Amino is the data-driven healthcare guidance platform that saves money and improves care outcomes for plan sponsors and members.

We give our clients a competitive advantage by deploying modern data stacks, resulting in faster time to insight, decreased operating costs, increased revenue and advanced ML and AI capabilities.

Pluralsight provides an online platform for programming courses. The products include assessments, analytics, role customization, professional services, and more. 

Checkr powers people infrastructure for the future of work. With artificial intelligence and machine learning, our solutions make background checks faster, easier, and more compliant.

SKIMS is a solutions-oriented brand creating the next generation of underwear, loungewear, and shapewear. It is setting new standards by providing solutions for every body.

branch energy is an energy supplier that uses modern data science and engineering tools to lower our customer bills, all with 100% renewable energy and while planting many trees.

Capdesk is a rapidly growing equity management platform that enables high-growth companies across Europe to keep track of their cap tables as they scale, with greater accuracy and efficiency.

Its unique cap table software is complemented by a suite of features that turn equity, options and warrants into a tangible bonus for employees, and a powerful method for employers to incentivise their workforce.

World's largest Beauty company, inventing the future of Beauty while transforming to #1 BeautyTech company of the future

Overview	Headsup	Snowflake
Categories	PLG CRM	Data Warehouses
Stage	Early Stage	Late Stage
Target Segment	Mid size	Enterprise, Mid size
Deployment	SaaS	SaaS
Business Model	Commercial	Commercial
Pricing	Free trial, Contact Sales	Contact Sales
Location	San Francisco, US	California, US
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