Houseware is an easy-peasy way to create GTM actions on top of users' product activity. Build your PLG playbook to acquire missed revenue instantly!

Houseware is the first customer observability product for product-led teams to acquire missed revenue.

Looker is a data integration and visualization solutions, provider. It offers cloud-based data integration and visualization platform to enterprises. It enables businesses to access data that is connected from multiple different sources. This includes cloud applications such as Salesforce, Zendesk, business planning applications, and web analytics tools. It also provides a custom visualization library and pre-modeled external datasets such as weather and demographics data. It provides solutions to industries including eCommerce, media, healthcare, and gaming among others. Some of its notable clients include Buzzfeed, Intercom, Twilio, and Hubspot, etc.

The Looker Platform for Data delivers insights to user workflows, allowing organizations to extract value from their data. 

Instacart is an American company that operates a grocery delivery and pick-up service in the United States and Canada. The company offers its services via a website and mobile app. The service allows customers to order groceries from participating retailers with the shopping being done by a personal shopper.

Deliveroo is a British online food delivery company founded by Will Shu and Greg Orlowski in 2013 in London, England.

Stripe is a technology company that builds economic infrastructure for the internet. Businesses of every size—from new startups to public companies—use our software to accept payments and manage their businesses online.

Electric is reinventing how businesses manage their IT. Providing real-time IT support to 30,000 users and centralized IT management to over 400 customers, Electric offers companies a 50% reduction in IT spend and standardized security across devices, apps, and networks, whether you're on-site or remote.

Postman is the world’s leading collaboration platform for API development. Postman's features simplify each step of building an API and streamline collaboration to help create better APIs—faster.

Uber Technologies, Inc., commonly known as Uber, is an American technology company. Its services include ride-hailing, food delivery, package delivery, couriers, freight transportation, and, through a partnership with Lime, electric bicycle and motorized scooter rental.

PayPal Holdings, Inc. is an American multinational financial technology company operating an online payments system in the majority of countries that support online money transfers, and serves as an electronic alternative to traditional paper methods such as checks and money orders

Slack is a proprietary business communication platform developed by American software company Slack Technologies and owned by Salesforce from 2021. Slack offers many IRC-style features, including persistent chat rooms organized by topic, private groups, and direct messaging. 

Shopify Inc. is a Canadian multinational e-commerce company headquartered in Ottawa, Ontario. It is also the name of its proprietary e-commerce platform for online stores and retail point-of-sale systems.

Google LLC is an American multinational technology company that specializes in Internet-related services and products, which include online advertising technologies, a search engine, cloud computing, software, and hardware

Moderna is an American pharmaceutical and biotechnology company based in Cambridge, Massachusetts. It focuses on vaccine technologies based on messenger RNA.

Microsoft Corporation is an American multinational technology corporation which produces computer software, consumer electronics, personal computers, and related services.

Mejuri is a direct-to-consumer fine jewelry brand that introduces handcrafted, everyday jewelry without the traditional retail markups. The company is powered by a fast supply chain that allows it to introduce new editions on a weekly basis. Mejuri works directly with expert manufacturers and sells directly to consumers cutting out middlemen costs and passing on the savings to the customers.

Updater makes moving easier for the 17 million American households that relocate every year. With Updater, users seamlessly forward mail, connect TV and internet, compare and book moving companies, transfer utilities, update accounts and records, and much more. Updater’s real estate products save their clients hours with a branded and personalized Updater moving experience.


Culture Amp is the leading employee experience platform helping companies take action to improve employee engagement, retention, and performance. Culture Amp is a Culture First certified B Corporation used by 4,000+ customers including Aegon, Airbnb, Go Cardless, KIND Snacks, McDonald’s, Bon Secours Mercy Health, Salesforce and Slack. Started in Melbourne with offices in San Francisco, London, and New York City.

Affordable car insurance that’s smarter, faster & puts your needs above all else, helping you make informed decisions every step of the way.


Simply Business is a business insurance broker that offers tailored business insurance quotes to its clients.


Betterment is an online investment company that offers investing and retirement solutions for their current clients and clients-to-be.


QuintoAndar is an online brokerage firm for rental properties. The platform enables property seekers to specify a location and obtain a list of registered properties. Once a property is shortlisted user can schedule visits and book it via the platform. For the property owners, the company provides assistance in renting the property from taking professional photographs to closing the deal. 

AXS has your ticket to live concerts, sports and entertainment. AXS.com connects fans with hot tickets to top live music concerts, sports, arts, family, circus events shows and festivals by top promoters like Golden-voice and AEG Live at top venues across the world like the O2, LA Live, Nokia Theatre, Staples Center and Sprint Center

Pollen is an online event marketplace provider for local events. Enable users to view events such as travel, festivals, nightlife, and experiences. It offers features such as membership-based payment plans, member support, and ticketing platform collaboration.

Dialogue provides a cloud-based telemedicine platform for employees and patients to manage their mental health conditions. The company offers an online platform that helps the patients and employees to virtually consult with their nurses and practitioners via video conferencing tools. The platform also helps in giving e-prescriptions, referral management solutions, and more to the users

Ritual is a direct-to-consumer health brand that believes it’s crucial to know not just what you’re putting into your body, but why you need it in the first place. They are transparent about their ingredients, where they're sourced from, and have spent years conducting extensive research behind each of the premium nutrient forms they use. Our products are simple, effective, and backed by science. Their mission is to empower people to feel their best by turning healthy habits into a ritual. The have built a team of curious skeptics, world-class scientists, unconventional artists, expert marketers, and analytical strategists that are on a mission to reinvent an entire industry. 

Flex is a simple app that’s changing the way the world pays and collects rent. Their technology makes the 1st of the month easy for renters and properties. They believe you should be able to choose when you pay your bills. The flexibility of buy-now-pay-later has forever changed the way the world makes purchases. They believe the same flexibility should be available for one of life’s #1 expenses: rent.

Monzo is a digital-only bank platform and marketplace that allows customers to access a range of products and services.


Cloud-based marketing platform for e-tailers


Maisonette was founded by two moms in 2017 with the goal of helping modern families raise the next generation. We are an expertly-curated baby and kids' marketplace featuring the best products from around the globe: stylish clothing, top toys and gear, and home décor – plus, trusted guidance and inspiration. They are a fast-growing venture-backed start-up with a unique positioning in the kid's market.

Online subscription-based platform offering organic fruits and vegetables

Madison Reed is a beauty company revolutionizing the way women color their hair.


Mattermost is the leading open source collaboration platform with a thriving community.

Drizly is the world's largest alcohol marketplace and the best way to shop beer, wine, and spirits online. Their customers trust them to be part of their lives – their celebrations, parties, dinners, and quiet nights at home. They partner with the best retail stores in over 1200 cities across North America to serve up the best buying experience. Drizly offers a huge selection and competitive pricing with a side of personalized content.

Postscript is a powerful, easy-to-use SMS platform for Shopify stores. Send campaigns, create automations, and drive new revenue with texts, gifs, and more.


The Striim platform is an end-to-end streaming data integration and operational intelligence solution enabling continuous query/processing and streaming analytics. With Striim, you can get to know your data – and sort out what’s important – the instant it’s born. Striim specializes in integration from a wide variety of data sources – transaction/change data, events, log files, application and IoT sensor data – and real-time correlation across multiple streams.

Lane is the world’s leading workplace experience platform. Founded in 2014 to transform and connect the workplace, our no-code enterprise software streamlines all aspects of day-to-day office life—from room bookings and access management, to communications and commerce, to events, data, and beyond. 

Saks Fifth Avenue first opened its doors in 1924, taking up a full city block on one of the world's most prestigious shopping streets. Since then, Saks has changed the luxury retail game and become an icon of style and innovation—from world-famous window displays and impactful in-store art exhibitions to unforgettable, curated designer collections and a seamless online shopping experience.

Ebury is a financial services company, specialising in international cash management solutions including cross-border payments, FX risk management, and business lending. 

Vacasa is North America’s leading vacation rental management platform. They opened their doors in 2009 with a vision to drive unbeatable revenue for their homeowners and unforgettable experiences for their guests. Today, they provide full-service care for more than 30,000 vacation homes in some of the most desirable vacation destinations across the United States, Canada, Mexico, Costa Rica, and Belize.


Rush Street Interactive Develop Market-Proven Online, Social, and Land-based Gaming Products Exclusively for Regulated Markets across the Americas.

LOLA provides a subscription service intended to deliver feminine care essentials.

Babylon aims to provide accessible, affordable healthcare by combining AI with doctors.


HubSpot develops cloud-based, inbound marketing software that allows businesses to transform the way that they market online.

Fig helps you through financial emergencies and builds credit towards a better future. Its mission is to bring affordable financial products to borrowers by aligning business models with customer financial health. They're building a bridge between bad and good credit.

Togo Group is building the leading technology platform for road-based travel and outdoor tourism. Through innovative products and services, Togo Group is empowering travellers who understand that the outdoors are meant to be explored, that roads are meant to be driven, and that your next adventure is right around the corner.

GoCanvas is a mobile platform that makes it simple for any business to automate how work is done, replacing outdated processes and expensive paperwork. The GoCanvas App works on all smartphones and tablets, helping companies easily collect information across their organization, share it instantly with others, and gain real-time insights into their business operations.

TULA Skincare is a clean & effective skincare brand offering innovative products powered by probiotic extracts and superfoods.

Typeform turns average forms & surveys into a powerful brand communication tool for your business. Create forms, surveys, quizzes (and so much more) to grow your audience, improve just about anything, and validate (or invalidate) your best ideas.

Xometry offers an online marketplace that allows customers to access a network of machine shops and custom manufacturers.


ruebill is a leading personal finance app that analyzes members' spending habits, identifies inefficiencies, and offers immediate methods to improve their financial health. It enables people to optimize their spending, manage subscriptions, lower their bills, and automatically set aside money to reach their savings goals. 

Dutchie is a technology platform that powers dispensary operations, provides consumers with safe and easy access, and supports the wave of positive societal change that cannabis is bringing to the world.

VTS is commercial real estate’s leading leasing and asset management platform, bringing together landlords, brokers, and tenants to make deals happen. VTS software enables office, retail, and industrial landlords and brokers to transform their leasing process and convert leads to leases 41% more efficiently.

Rewiring a new mental healthcare system for access and affordability.



Catch Co creates products, content, and shopping experiences for the modern angler.

Gopuff is the go-to solution for immediate everyday needs. Gopuff delivers thousands of everyday essentials, such as cleaning and home products, over-the-counter medications, baby products, food, drinks and in some markets, alcohol and fresh prepared food, in just minutes from our local micro-fulfillment centers.

CreditXpert creates advanced software solutions that turn mortgage loan officers from heroes into superheroes.

K Health is a digital healthcare company on a mission to use the power of shared medical knowledge to get everyone access to better, more affordable healthcare—whenever, wherever they need it, 24/7, right from your phone. Their platform consolidates the knowledge of thousands of doctors and billions of clinical data insights to get people trusted information and treatment. They also offer, through affiliated professional entities, the option to chat with a clinician without insurance for less than a copay. 

Zocdoc is the tech company at the beginning of a better healthcare experience. Each month, millions of patients use Zocdoc to find in-network neighbourhood doctors, instantly book appointments online, see what other real patients have to say, get reminders for upcoming appointments and preventive check-ups, fill out their paperwork online, and more.

Outdoor Voices is an active lifestyle brand that makes technical apparel for recreation.

Atlan is a developer of tools for data collaboration. Atlan is a modern data collaboration workspace. By acting as a virtual hub for data assets ranging from tables and dashboards to models & code, Atlan enables teams to create a single source of truth for all their data assets, and collaborate across the modern data stack through deep integrations with tools like Slack, BI tools, data science tools and more.

FIGS is a health care apparel company focusing on the design, technical fabrications, and comfort of scrubs for healthcare providers.

Classy offers an online and mobile platform that enables socially good organizations to raise funds for various causes.


SmileDirectClub is an oral care company that exists to help more people realize the life-changing potential of their smiles.

Flowcode is an offline to online company, building direct connections for brands and consumers. By unifying data-driven design with the latest in QR technology, Flowcode enables contactless connection with speed, security and ease.

Helpscout offers a helpdesk and customer interaction solution using email and live chat solutions. It enables users to manage E-Mail customer support services through a ticketing system for small and medium businesses. It also provides analytics solutions to improve business decisions and can be integrated with various applications using API's. Clients include KissMetrics, Buffer, GrubHub, Angellist and Timbuk. It offers a subscription-based pricing model. 

The end-to-end video engagement platform enabling organizations to create meetings and webinars at scale.

Secoda is a collaborative workspace for data teams that makes it easy to share metadata, queries, charts and documentation with any employee


Dotz Inc. is a robust technology company with extensive consumer knowledge, which brings together technology, data, loyalty, marketplace and techfin in its business model, being the pioneer company in the loyalty market in Brazil through the Dotz program.

Montreal Analytics helps companies build top-tier analytics platforms using the latest tech available.

Chime was created with the mission to make financial peace of mind a reality for millions of Americans. We're one of the fastest-growing financial technology companies in the U.S., offering banking services that are helpful, easy, and free—because we want to profit with our members, not from them. Our model doesn’t rely on overdraft, monthly service, minimum balance, or other member fees—it just focuses on delivering member value.

Envoy is transforming modern workplaces with products that make office life easier and work more meaningful. Envoy’s workplace platform has redefined how offices welcome visitors, keep employees safe, book desks and conference rooms, and manage deliveries in over 14,000 locations around the globe while building products for a new era of workplace experience.

HealthJoy is a mobile application that maximizes the value of employers’ benefits packages, reclaims HR’s time so they can focus on strategy over administrative tasks, and helps employees achieve better healthcare outcomes. With a mission to guide members to affordable, high-quality healthcare, the company offers telemedicine, EAP, behavioral health, and 24/7 concierge support that removes the complexity of being healthy and well.

Stride Funding is an outcomes-driven company that provides Income Share Agreements to supplement student loans.

Mighty Digital is a growth engineering agency that empowers data-informed growth for digital products. We help clients leverage data to acquire, activate, and retain more customers.

Udemy provides a curated collection of business and technical courses that help companies, governments, nonprofits, and individuals go further by placing learning at the center of their strategies. Through their global marketplace platform, it provides the tools learners, instructors, and enterprises need to achieve their goals and reach their full potential.

Fox Corporation produces and distributes compelling news, sports and entertainment content through its iconic domestic brands including: FOX News, FOX Sports, the FOX Network, and the FOX Television Stations.

Too Good To Go is the world's largest B2C marketplace for surplus food, and restaurants, cafés, supermarkets, bakeries, canteens and wholesalers in 17 countries are saving food here every day.

PhotoBox is Europe's leading community for sharing, printing and personal publishing with over 30 million members.


We’re a design tool that makes it possible to design anything and publish anywhere 💙

Bolt is a checkout experience platform, designed to give retailers the freedom to focus on their brand while Bolt perfects the purchase.


Amino is the data-driven healthcare guidance platform that saves money and improves care outcomes for plan sponsors and members.

ThreeFlow is the first Benefits Placement System, a new category of enterprise software that allows brokers and carriers to manage the entire placement process in one shared system. It makes it easier for carriers to win business and brokers to empower employers with the details they need to make better benefits decisions.

RealSelf is the leading resource for people to learn and share experiences about cosmetic procedures and connect with doctors. Millions of people from around the world visit RealSelf to browse patient reviews, before and after photos, and medical experts' answers to discover which treatments and doctors live up to their promise of being "Worth It".

Loft is moving Brazilian homebuying into the ecommerce age. We bring transparency, liquidity and credit to millions of Brazilians, delivering home ownership and happiness on the back of a full stack digital solution.

Contentful helps digital teams assemble content and deliver experiences, faster. Open and flexible content platform adapts to how digital builders work to meet business goals through easy customization and deep integration with any tech stack. Digital teams can reuse and automate content across devices and channels, so they can worry less about content maintenance and more about their customers.

The internet’s source of freely-usable images

Lotum is a game studio based in Germany. Their games are used by millions of users every day.

SKIMS is a solutions-oriented brand creating the next generation of underwear, loungewear, and shapewear. It is setting new standards by providing solutions for every body.

Loop is the exchange-first returns platform for scaling Shopify brands.

Capdesk is a rapidly growing equity management platform that enables high-growth companies across Europe to keep track of their cap tables as they scale, with greater accuracy and efficiency.

Its unique cap table software is complemented by a suite of features that turn equity, options and warrants into a tangible bonus for employees, and a powerful method for employers to incentivise their workforce.

World's largest Beauty company, inventing the future of Beauty while transforming to #1 BeautyTech company of the future

We help companies generate value and build products with big data and AI. We bring innovation from pioneers of Big Data and AI to other aspiring companies.
To enable them solve data based use cases we build data & ML platforms with them.

a quanto ajuda a sua empresa a tomar decisões mais precisas com base nos dados do open finance.


Wellness platform that helps individuals and companies improve their well-being and performance through sustainable, science-backed solutions.

Self-employed entrepreneurs from over 100 industries rely on sevdesk for their invoicing & accounting.

justos builds insurance products that are fairer, smarter, and more human. we offer our customers products that reward safe behavior, are easy to understand, and that get paid out faster when things don't go according to plan. we are using data science, design, and brand to disrupt a multi-billion dollar insurance industry, similar to what has been happening in retail banking over the last 10 years. ultimately, we are building a safe and fairer world. 

PingCAP is the company behind TiDB, an open-source, distributed, NewSQL database that supports hybrid transactional and analytical processing (HTAP) workloads. It is MySQL compatible and features horizontal scalability, strong consistency, and high availability.

CircleUp is on a mission to empower entrepreneurs with the funding and support that they need to thrive. having identified over a hundred successful brands, we use our helio business intelligence platform to increase the speed, quality and objectivity of decision-making in the private company landscape through a unique application of data and machine learning technology.

digital mental healthcare clinic, designed for young adults.

Overview	Houseware	Looker
Categories	PLG CRM	Business Intelligence (BI)
Stage	Early Stage	Late Stage
Target Segment	Mid size	Enterprise, Mid size
Deployment	SaaS	SaaSOn Prem
Business Model	Commercial	Commercial
Pricing	Free trial	Contact Sales
Location	Delaware, US	California, US
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