Compare - Lytics VS mparticle
Here’s the difference between Lytics and mparticle. The comparison is based on pricing, deployment, business model, and other important factors.
About Lytics
Lytics provides customer data management platform for marketers. It enables clients to aggregate fragmented customer data in one place by using AI and machine learning algorithms and gain insights about the customers by customer segmentation and profiling and assigns a behavioral score. The clients can compare user behavior on the website with aggregated data from Google Analytics. It provides a web personalization tool to create content, send personalized messages to the audience, and track statistics on form submission, the number of clicks, or content promotion via a reporting dashboard. Also offers a content affinity engine content for sending relevant content to the users, improve email bounce rates. It could be integrated with other marketing platforms such as Blue Hornet, Adobe Campaigns, AdRoll, AWS, Shopify, Wordpress and others. Notable clients include Atlassian, Nestle, Comcast, and DirectTV.
About mparticle
mParticle is a cloud-based platform that aims to put app & mobile web owners in control of their data assets. mParticle’s solution provides mobile app owners a framework to better solve for data ownership, activation, and attribution. Aims to simplify the integration complexities of the mobile ecosystem. Provides real-time user segmentation & activation through data capturing via SDK and helps in constructing audience segment from any combination of event, user and device-level data.
Comparison Table
| Overview | ||
|---|---|---|
| Categories | Customer Data Platform(CDP) | Customer Data Platform(CDP) |
| Stage | Late Stage | Late Stage |
| Target Segment | Enterprise, Mid size | Enterprise, Mid size |
| Deployment | SaaS | SaaS |
| Business Model | Commercial | Commercial |
| Pricing | Contact Sales, Free trial | Contact Sales |
| Location | Portland, US | New York, US |
| Companies using it | ||
| Contact info |
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