Compare - Lytics VS Segment
Here’s the difference between Lytics and Segment. The comparison is based on pricing, deployment, business model, and other important factors.
About Lytics
Lytics provides customer data management platform for marketers. It enables clients to aggregate fragmented customer data in one place by using AI and machine learning algorithms and gain insights about the customers by customer segmentation and profiling and assigns a behavioral score. The clients can compare user behavior on the website with aggregated data from Google Analytics. It provides a web personalization tool to create content, send personalized messages to the audience, and track statistics on form submission, the number of clicks, or content promotion via a reporting dashboard. Also offers a content affinity engine content for sending relevant content to the users, improve email bounce rates. It could be integrated with other marketing platforms such as Blue Hornet, Adobe Campaigns, AdRoll, AWS, Shopify, Wordpress and others. Notable clients include Atlassian, Nestle, Comcast, and DirectTV.
About Segment
Cloud-based customer data platform. It provides an API for developers to integrate and collect customer data and send it to multiple tools for analytics, marketing, data warehousing. It also provides multiple data sources to integrate and collect information like google analytics, HEAP, adobe analytics, flurry, mixpanel, etc. It also provides solutions for data governance.
Comparison Table
| Overview | ||
|---|---|---|
| Categories | Customer Data Platform(CDP) | Customer Data Platform(CDP), Event Tracking |
| Stage | Late Stage | Late Stage |
| Target Segment | Enterprise, Mid size | Enterprise, Mid size |
| Deployment | SaaS | SaaSOn Prem |
| Business Model | Commercial | Commercial |
| Pricing | Contact Sales, Free trial | Freemium, Contact Sales |
| Location | Portland, US | San Francisco, US |
| Companies using it | ||
| Contact info |
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