Here’s the difference between Lytics and Supergrain. The comparison is based on pricing, deployment, business model, and other important factors.
Lytics provides customer data management platform for marketers. It enables clients to aggregate fragmented customer data in one place by using AI and machine learning algorithms and gain insights about the customers by customer segmentation and profiling and assigns a behavioral score. The clients can compare user behavior on the website with aggregated data from Google Analytics. It provides a web personalization tool to create content, send personalized messages to the audience, and track statistics on form submission, the number of clicks, or content promotion via a reporting dashboard. Also offers a content affinity engine content for sending relevant content to the users, improve email bounce rates. It could be integrated with other marketing platforms such as Blue Hornet, Adobe Campaigns, AdRoll, AWS, Shopify, Wordpress and others. Notable clients include Atlassian, Nestle, Comcast, and DirectTV.
Supergrain is a new type of data platform where data analysts can define their metrics centrally and deliver them to decision-makers in the interfaces of their choice. By providing foundational infrastructure and first-class product experiences, Supergrain bridges the gap between data and decision-making.
Overview | ||
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Categories | Customer Data Platform(CDP) | Customer Data Platform(CDP) |
Stage | Late Stage | Early Stage |
Target Segment | Enterprise, Mid size | Mid size |
Deployment | SaaS | SaaS |
Business Model | Commercial | Commercial |
Pricing | Contact Sales, Free trial | Free trial |
Location | Portland, US | US |
Companies using it | ||
Contact info |