Compare - Mixpanel VS Heap
Here’s the difference between Mixpanel and Heap. The comparison is based on pricing, deployment, business model, and other important factors.
About Mixpanel
Mixpanel is a mobile & web analytics platform which allows businesses to study consumer behaviour in real-time by tracking users' actions rather than page views. Mixpanel offers a simple SDK that can be installed on every major platform including mobile. It helps businesses increase conversions by identifying where they lose customers in any process using funnel method. It also offers retention reports that visualize how often the customers return and engage with their application. The company is tracking 17B+ actions for 2200+ companies including customers like Airbnb, Dropbox, Lyft, Tinder and Twitch.tv. Pricing is based on subscription model based on the data points tracked, with 8 pricing plans starting at 0$. Raised Series A from a16z, along with Marc Benioff and David Sacks.
About Heap
Heap provides cloud-based business intelligence software to understand customer behaviour. It allows businesses to automatically capture data from various platforms that include web, mobile, email transactions, and other cloud-integrations. It enables users to analyze data and capture insights and also offers data governance and data automation solutions. The clients include Twillo, AppNexus, Esurance, Harry's, Microsoft and WeWorks.
Comparison Table
| Overview | ||
|---|---|---|
| Categories | Product Analytics | Product Analytics |
| Stage | Late Stage | Mid Stage |
| Target Segment | Enterprise, Mid size | Mid size, Enterprise |
| Deployment | SaaS | SaaS |
| Business Model | Commercial | Commercial |
| Pricing | Freemium, Contact Sales | Free trial, Contact Sales |
| Location | San Francisco, California | San Francisco, California |
| Companies using it | ||
| Contact info |
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