Here’s the difference between mparticle and Iteratively. The comparison is based on pricing, deployment, business model, and other important factors.
mParticle is a cloud-based platform that aims to put app & mobile web owners in control of their data assets. mParticle’s solution provides mobile app owners a framework to better solve for data ownership, activation, and attribution. Aims to simplify the integration complexities of the mobile ecosystem. Provides real-time user segmentation & activation through data capturing via SDK and helps in constructing audience segment from any combination of event, user and device-level data.
Iterative offers cloud-based customer data platforms. The company enables businesses to capture, store and analyze customer data. It works by creating a taxonomy, eliminating data errors, preventing data quality issues, and ensures data privacy issues. Some of the clients include Box, Carta, Octopus and others.
Overview | ||
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Categories | Customer Data Platform(CDP) | Customer Data Platform(CDP) |
Stage | Late Stage | Early Stage |
Target Segment | Enterprise, Mid size | Mid size, SMBs, Enterprise |
Deployment | SaaS | SaaS |
Business Model | Commercial | Commercial |
Pricing | Contact Sales | Freemium, Contact Sales |
Location | New York, US | Seattle, US |
Companies using it | ||
Contact info |