Compare - mparticle VS Segment

Here’s the difference between mparticle and Segment. The comparison is based on pricing, deployment, business model, and other important factors.

About mparticle

mParticle is a cloud-based platform that aims to put app & mobile web owners in control of their data assets. mParticle’s solution provides mobile app owners a framework to better solve for data ownership, activation, and attribution. Aims to simplify the integration complexities of the mobile ecosystem. Provides real-time user segmentation & activation through data capturing via SDK and helps in constructing audience segment from any combination of event, user and device-level data. 

About Segment

Cloud-based customer data platform. It provides an API for developers to integrate and collect customer data and send it to multiple tools for analytics, marketing, data warehousing. It also provides multiple data sources to integrate and collect information like google analytics, HEAP, adobe analytics, flurry, mixpanel, etc. It also provides solutions for data governance.

Comparison Table

Overview
CategoriesCustomer Data Platform(CDP)Customer Data Platform(CDP), Event Tracking
StageLate StageLate Stage
Target SegmentEnterprise, Mid sizeEnterprise, Mid size
DeploymentSaaSSaaSOn Prem
Business ModelCommercialCommercial
PricingContact SalesFreemium, Contact Sales
LocationNew York, USSan Francisco, US
Companies using it
Airbnb logoUproad logo
Facebook logoInstacart logoPaypal logoZoom logoUber logoShopify logoSlack logoReforge logoProposify logoVacasa logoHotjar logoGopuff logoK Health logoChime logoAzimo logoIncident.io logogrowth talent logoswile logoAirbyte logoinvision logoCoverflex logoTrackingplan logo
Contact info
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