Here’s the difference between mparticle and Segment. The comparison is based on pricing, deployment, business model, and other important factors.
mParticle is a cloud-based platform that aims to put app & mobile web owners in control of their data assets. mParticle’s solution provides mobile app owners a framework to better solve for data ownership, activation, and attribution. Aims to simplify the integration complexities of the mobile ecosystem. Provides real-time user segmentation & activation through data capturing via SDK and helps in constructing audience segment from any combination of event, user and device-level data.
Cloud-based customer data platform. It provides an API for developers to integrate and collect customer data and send it to multiple tools for analytics, marketing, data warehousing. It also provides multiple data sources to integrate and collect information like google analytics, HEAP, adobe analytics, flurry, mixpanel, etc. It also provides solutions for data governance.
Overview | ||
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Categories | Customer Data Platform(CDP) | Customer Data Platform(CDP), Event Tracking |
Stage | Late Stage | Late Stage |
Target Segment | Enterprise, Mid size | Enterprise, Mid size |
Deployment | SaaS | SaaSOn Prem |
Business Model | Commercial | Commercial |
Pricing | Contact Sales | Freemium, Contact Sales |
Location | New York, US | San Francisco, US |
Companies using it | ||
Contact info |