Compare - mparticle VS Tealium
Here’s the difference between mparticle and Tealium. The comparison is based on pricing, deployment, business model, and other important factors.
About mparticle
mParticle is a cloud-based platform that aims to put app & mobile web owners in control of their data assets. mParticle’s solution provides mobile app owners a framework to better solve for data ownership, activation, and attribution. Aims to simplify the integration complexities of the mobile ecosystem. Provides real-time user segmentation & activation through data capturing via SDK and helps in constructing audience segment from any combination of event, user and device-level data.
About Tealium
Tealium provides enterprise tag management and digital data distribution and helps clients solve their customer data integration challenges at the source. Using Tealium, organizations can improve their ROI by increasing the performance of their existing marketing programs, improving marketing efficiency, and reducing IT friction and costs. Select clients include Cathay Pacific Airways, Lenovo, McAfee, Party City, Petco, Travelocity, Vodafone, and The Weather Channel. Tealium is funded by Battery Ventures, Tenaya Capital and Presidio Ventures. Tealium was named to Forbes’ list of “America’s Most Promising Companies and is also a recent winner of the 2013 Red Herring Global 100 Award. The company says its organic sales grew 138% last year.
Comparison Table
| Overview | ||
|---|---|---|
| Categories | Customer Data Platform(CDP) | Customer Data Platform(CDP) |
| Stage | Late Stage | Late Stage |
| Target Segment | Enterprise, Mid size | Enterprise, Mid size |
| Deployment | SaaS | SaaS |
| Business Model | Commercial | Commercial |
| Pricing | Contact Sales | Contact Sales |
| Location | New York, US | San Diego, US |
| Companies using it | ||
| Contact info |
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