Here’s the difference between Segment and Castled. The comparison is based on pricing, deployment, business model, and other important factors.
Cloud-based customer data platform. It provides an API for developers to integrate and collect customer data and send it to multiple tools for analytics, marketing, data warehousing. It also provides multiple data sources to integrate and collect information like google analytics, HEAP, adobe analytics, flurry, mixpanel, etc. It also provides solutions for data governance.
Platform offering software to sync customer data to CRM tools
Overview | ||
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Categories | Customer Data Platform(CDP), Event Tracking | Reverse ETL Tools |
Stage | Late Stage | Early Stage |
Target Segment | Enterprise, Mid size | SMBs, Mid size |
Deployment | SaaSOn Prem | SaaS |
Business Model | Commercial | Open Source |
Pricing | Freemium, Contact Sales | Free trial |
Location | San Francisco, US | India |
Companies using it | ||
Contact info |