Here’s the difference between Segment and Looker. The comparison is based on pricing, deployment, business model, and other important factors.
Cloud-based customer data platform. It provides an API for developers to integrate and collect customer data and send it to multiple tools for analytics, marketing, data warehousing. It also provides multiple data sources to integrate and collect information like google analytics, HEAP, adobe analytics, flurry, mixpanel, etc. It also provides solutions for data governance.
Looker is a data integration and visualization solutions, provider. It offers cloud-based data integration and visualization platform to enterprises. It enables businesses to access data that is connected from multiple different sources. This includes cloud applications such as Salesforce, Zendesk, business planning applications, and web analytics tools. It also provides a custom visualization library and pre-modeled external datasets such as weather and demographics data. It provides solutions to industries including eCommerce, media, healthcare, and gaming among others. Some of its notable clients include Buzzfeed, Intercom, Twilio, and Hubspot, etc.
Overview | ||
---|---|---|
Categories | Customer Data Platform(CDP), Event Tracking | Business Intelligence (BI) |
Stage | Late Stage | Late Stage |
Target Segment | Enterprise, Mid size | Enterprise, Mid size |
Deployment | SaaSOn Prem | SaaSOn Prem |
Business Model | Commercial | Commercial |
Pricing | Freemium, Contact Sales | Contact Sales |
Location | San Francisco, US | California, US |
Companies using it | ||
Contact info |