Compare - Segment VS Looker

Here’s the difference between Segment and Looker. The comparison is based on pricing, deployment, business model, and other important factors.

About Segment

Cloud-based customer data platform. It provides an API for developers to integrate and collect customer data and send it to multiple tools for analytics, marketing, data warehousing. It also provides multiple data sources to integrate and collect information like google analytics, HEAP, adobe analytics, flurry, mixpanel, etc. It also provides solutions for data governance.

About Looker

Looker is a data integration and visualization solutions, provider. It offers cloud-based data integration and visualization platform to enterprises. It enables businesses to access data that is connected from multiple different sources. This includes cloud applications such as Salesforce, Zendesk, business planning applications, and web analytics tools. It also provides a custom visualization library and pre-modeled external datasets such as weather and demographics data. It provides solutions to industries including eCommerce, media, healthcare, and gaming among others. Some of its notable clients include Buzzfeed, Intercom, Twilio, and Hubspot, etc.

Comparison Table

Overview
CategoriesCustomer Data Platform(CDP), Event TrackingBusiness Intelligence (BI)
StageLate StageLate Stage
Target SegmentEnterprise, Mid sizeEnterprise, Mid size
DeploymentSaaSOn PremSaaSOn Prem
Business ModelCommercialCommercial
PricingFreemium, Contact SalesContact Sales
LocationSan Francisco, USCalifornia, US
Companies using it
Facebook logoInstacart logoPaypal logoZoom logoUber logoShopify logoSlack logoReforge logoProposify logoVacasa logoHotjar logoGopuff logoK Health logoChime logoAzimo logoIncident.io logogrowth talent logoswile logoAirbyte logoinvision logoCoverflex logoTrackingplan logo
Instacart logoUber logoPaypal logoSlack logoShopify logoMejuri logoClearcover logoSimply Business logoQuintoAndar logoAXS logoPollen logoDialogue logoMonzo logoMaisonette logoGood Apple Foods logoMadison Reed logoMattermost logoStriim logoVacasa logoBabylon Health logoHubspot logoFig Tech logoGoCanvas logoXometry logoDutchie logoVTS logoHeadway logoGopuff logoCreditXpert logoK Health logoFigs logoSmile Direct Club logoChime logoHealth Joy logoStride logoFOX logoToo Good To Go logoswile logo5x logoCircleUp logovmt pvt ltd logocloudfit logoJMAN Group logoGameChanger logonashtech global logoworkiz logo
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