Here’s the difference between Segment and Snowplow. The comparison is based on pricing, deployment, business model, and other important factors.
Cloud-based customer data platform. It provides an API for developers to integrate and collect customer data and send it to multiple tools for analytics, marketing, data warehousing. It also provides multiple data sources to integrate and collect information like google analytics, HEAP, adobe analytics, flurry, mixpanel, etc. It also provides solutions for data governance.
Snowplow is a provider of digital analytics for multiple platforms. It identifies users and tracks the way they engage with websites, applications, or IoT. It stores user's behavioral data in a scalable event data warehouse which can be plugged in with any analysis tool to crunch that data including big data toolsets, traditional BI tools, statistical and graphical tools. It enables to join web analytics and other snowplow event data with third-party data sources such as marketing data sets, customer data sets. The clients of the company include weebly, THE ICONIC, Unsplash, etc.
Overview | ||
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Categories | Customer Data Platform(CDP), Event Tracking | Event Tracking |
Stage | Late Stage | Late Stage |
Target Segment | Enterprise, Mid size | Mid size, Enterprise |
Deployment | SaaSOn Prem | Open source |
Business Model | Commercial | Open Source |
Pricing | Freemium, Contact Sales | Freemium |
Location | San Francisco, US | London, England |
Companies using it | ||
Contact info |