Here’s the difference between Sherlock and Kimball. The comparison is based on pricing, deployment, business model, and other important factors.
Sherlock is a product engagement analytics provider. It offers solutions to rank, measure and score the product engagement of users, accounts and important segments. It can provide insights into engagement overtime, tenure, and specific usage patterns. It also enables to create custom segments based on any activity or trait (trial vs paid, or frequent vs casual) and see actionable insights into how the product is used at different stages and by different user types. It can also automatically push scores and segments to other tools such as Salesforce, Slack, and Segment. The product is available on a subscription basis. Atomized and Resource.io are notable clients.
Kimball's predictive platform watches customer acquisition campaigns, customer interactions, product's interventions, and behavioral engagement marketing, and learns what works, what doesn't, and what changes to campaigns or product nudges should optimally take place.