Here’s the difference between Snowplow and Octolis. The comparison is based on pricing, deployment, business model, and other important factors.
Snowplow is a provider of digital analytics for multiple platforms. It identifies users and tracks the way they engage with websites, applications, or IoT. It stores user's behavioral data in a scalable event data warehouse which can be plugged in with any analysis tool to crunch that data including big data toolsets, traditional BI tools, statistical and graphical tools. It enables to join web analytics and other snowplow event data with third-party data sources such as marketing data sets, customer data sets. The clients of the company include weebly, THE ICONIC, Unsplash, etc.
Provider of the customer data platform. The platform offers software to unify, score and synchronize customer data. It allows members to understand the customer base, normalize data, manage the data life cycle, create a calculated field for better targeting.