Here’s the difference between Tealium and Iteratively. The comparison is based on pricing, deployment, business model, and other important factors.
Tealium provides enterprise tag management and digital data distribution and helps clients solve their customer data integration challenges at the source. Using Tealium, organizations can improve their ROI by increasing the performance of their existing marketing programs, improving marketing efficiency, and reducing IT friction and costs. Select clients include Cathay Pacific Airways, Lenovo, McAfee, Party City, Petco, Travelocity, Vodafone, and The Weather Channel. Tealium is funded by Battery Ventures, Tenaya Capital and Presidio Ventures. Tealium was named to Forbes’ list of “America’s Most Promising Companies and is also a recent winner of the 2013 Red Herring Global 100 Award. The company says its organic sales grew 138% last year.
Iterative offers cloud-based customer data platforms. The company enables businesses to capture, store and analyze customer data. It works by creating a taxonomy, eliminating data errors, preventing data quality issues, and ensures data privacy issues. Some of the clients include Box, Carta, Octopus and others.
Overview | ||
---|---|---|
Categories | Customer Data Platform(CDP) | Customer Data Platform(CDP) |
Stage | Late Stage | Early Stage |
Target Segment | Enterprise, Mid size | Mid size, SMBs, Enterprise |
Deployment | SaaS | SaaS |
Business Model | Commercial | Commercial |
Pricing | Contact Sales | Freemium, Contact Sales |
Location | San Diego, US | Seattle, US |
Companies using it | ||
Contact info |