Compare - Zeotap VS mparticle
Here’s the difference between Zeotap and mparticle. The comparison is based on pricing, deployment, business model, and other important factors.
About Zeotap
Zeotap is a Customer Intelligence Platform (CIP) that helps companies better understand their customers and predict behaviors, to invest in more meaningful experiences. We enable brands to build on a nucleus of first-party data to win new customers and grow their loyal base. Our independent but integrated modules include customer data unification, identity resolution, enrichment, analytics/modeling (including in data clean rooms), and activation to 100+ partners in the marketing ecosystem.
About mparticle
mParticle is a cloud-based platform that aims to put app & mobile web owners in control of their data assets. mParticle’s solution provides mobile app owners a framework to better solve for data ownership, activation, and attribution. Aims to simplify the integration complexities of the mobile ecosystem. Provides real-time user segmentation & activation through data capturing via SDK and helps in constructing audience segment from any combination of event, user and device-level data.
Comparison Table
| Overview | ||
|---|---|---|
| Categories | Customer Data Platform(CDP) | Customer Data Platform(CDP) |
| Stage | Mid Stage | Late Stage |
| Target Segment | Mid size, Enterprise | Enterprise, Mid size |
| Deployment | SaaS | SaaS |
| Business Model | Commercial | Commercial |
| Pricing | Contact Sales | Contact Sales |
| Location | Berlin, Berlin | New York, US |
| Companies using it | ||
| Contact info |
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