Here’s the difference between Zeotap and Segment. The comparison is based on pricing, deployment, business model, and other important factors.
Zeotap is a Customer Intelligence Platform (CIP) that helps companies better understand their customers and predict behaviors, to invest in more meaningful experiences. We enable brands to build on a nucleus of first-party data to win new customers and grow their loyal base. Our independent but integrated modules include customer data unification, identity resolution, enrichment, analytics/modeling (including in data clean rooms), and activation to 100+ partners in the marketing ecosystem.
Cloud-based customer data platform. It provides an API for developers to integrate and collect customer data and send it to multiple tools for analytics, marketing, data warehousing. It also provides multiple data sources to integrate and collect information like google analytics, HEAP, adobe analytics, flurry, mixpanel, etc. It also provides solutions for data governance.
Overview | ||
---|---|---|
Categories | Customer Data Platform(CDP) | Customer Data Platform(CDP), Event Tracking |
Stage | Mid Stage | Late Stage |
Target Segment | Mid size, Enterprise | Enterprise, Mid size |
Deployment | SaaS | SaaSOn Prem |
Business Model | Commercial | Commercial |
Pricing | Contact Sales | Freemium, Contact Sales |
Location | Berlin, Berlin | San Francisco, US |
Companies using it | ||
Contact info |