Compare - Zeotap VS Segment

Here’s the difference between Zeotap and Segment. The comparison is based on pricing, deployment, business model, and other important factors.

About Zeotap

Zeotap is a Customer Intelligence Platform (CIP) that helps companies better understand their customers and predict behaviors, to invest in more meaningful experiences. We enable brands to build on a nucleus of first-party data to win new customers and grow their loyal base. Our independent but integrated modules include customer data unification, identity resolution, enrichment, analytics/modeling (including in data clean rooms), and activation to 100+ partners in the marketing ecosystem.

About Segment

Cloud-based customer data platform. It provides an API for developers to integrate and collect customer data and send it to multiple tools for analytics, marketing, data warehousing. It also provides multiple data sources to integrate and collect information like google analytics, HEAP, adobe analytics, flurry, mixpanel, etc. It also provides solutions for data governance.

Comparison Table

Overview
CategoriesCustomer Data Platform(CDP)Customer Data Platform(CDP), Event Tracking
StageMid StageLate Stage
Target SegmentMid size, EnterpriseEnterprise, Mid size
DeploymentSaaSSaaSOn Prem
Business ModelCommercialCommercial
PricingContact SalesFreemium, Contact Sales
LocationBerlin, BerlinSan Francisco, US
Companies using it
Facebook logoInstacart logoPaypal logoZoom logoUber logoShopify logoSlack logoReforge logoProposify logoVacasa logoHotjar logoGopuff logoK Health logoChime logoAzimo logoIncident.io logogrowth talent logoswile logoAirbyte logoinvision logoCoverflex logoTrackingplan logo
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