00:28:59
No. Like I, So you look at Fivetran, right? Like, and you mentioned etl.
I do want to correct you in that we look at it from an ELT perspective. Now, in the modern data stack, I think part of the success of the modern data stack Is, it's the ecosystem, right? There is no single vendor who tries to grab everything. And I think that's part of what's made us successful.
And so we focus on our part where we think is our strength. And likewise, we see the snowflakes, the Databricks, and the BI technologies, the everybody focuses on what they're good at. And it's the combination of options. With the open standards that we've agreed upon from a specifically think about it at an SQL layer that enables a lot of the technologies in the modern data stack, and that allows for other organizations to come in and contribute to the value of the modern data stack.
Now you made a reference earlier to, the metadata API and I think that's, that is a very important area where we. We are doing our, what I would say, duty as part of the modern data stack to provide that insight. Provide access to essentially lineage information through our platform, right?
Like we know when data resides in a modern data stack destination, we know where that data came from, and we know to the extent that there has been some limited transformation, what that transformation was. We can provide that when you utilize the ability through our platform to make callouts to dbt, which is another technology part of the modern data stack.
We provide data lineage, right where we show you where the data came from and we make that available through a metadata API. So, If you like organizations talk more and more about governance, data, cataloguing and things like that. Companies need to understand that they need to understand when they provide access to a particular data source, like which users, which parts of the organization are supposed to have that access, and where is all of this documented.
So with the metadata API, we provide that component now. Going back to your question about the focus and are we go, are we planning, to expand beyond our current focus? And the answer is no. There are no, there are not currently plans. But we do want to make sure that we provide as much as we can and do our essential duty as a citizen of the modern data stack.
For our partners in this space.