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Salesforce has been considered for a long time as the source of truth. However, in the last 5 years, the number of SaaS tools used by companies has been multiplied by 10.
The CRM is no longer seen as the definitive source of trust for enterprises when it comes to collecting customer data. Instead, it has become just another SaaS tool that is unable to handle the complex data architectures that modern enterprises have created.
I searched for ‘data platform’ on Unsplash and this is what I got. Photo by fabio on Unsplash Hi from Data Management team at Eureka